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Longer Logo Switching Statement07-03-2015

      As a consequence of rapid business growth and market environment change, Longer Pump has set internationalization as one of its core strategies. In order to meet this strategic objective, Longer Pump has taken its efforts to undertake a rebranding project, and has developed its new Logo and corporate identity system.


Basic Logo

English Combination Logo (Logo+ tagline)


Chinese Combination Logo (Logo+ tagline)


Our Vision:

Our vision is to be the top three precision pump company in the world, through augmented innovation, fast and responsible customer service, and continuous development in vertical market and geography.

Special announcement:


During the new/old Logo transition period, the old Logo is still valid and representing Longer Pump’s brand image. It may cause confusions, for example, the same product model may have two different Logos. The reason is only because of different batch of production, it has no affects on performance, specification and usage. The same is for our marketing communication materials.


We wish to complete the Logo switching as soon as possible. We apologize for any inconvenience caused. Please do not hesitate to contact us if you have any questions.



Contact Person: Shawn Zhang

Email: longer@longerpump.com